MBA@SAN International Business Management

The main goal of the module is to develop core managerial skills and competencies required for success in international business. Emphasis will be placed on ability to conduct analyses in order to expand companies internationally, develop and implement internationalisation strategy, run proper operational activities as well as run successful negotiation and manage conflict within the organisation.

1. Strategic Management – Business Cases Analysis
Strategic management is the ongoing process of planning, monitoring, analysis and assessment of all conditions and resources an organisation needs to meet its goals and objectives. The course enables participants to deal with the challenges related to practical aspects of business management in the 21st century. The main goal of this course is to familiarize students with the theoretical foundations of strategic business management, best practices in this field as well as main strategic analysis tools in order to prepare them to carry out strategic analyses in the context of the effective expansion of the company globally.

2. Negotiation and Conflict Management
Negotiation is essential everywhere. The main goal of this class is to introduce participants to the nature, theory and psychology of conflict as well as the Alternative Dispute Resolution Methods (ADR methods), especially negotiation. Additionally the class will help participants to become more effective in handling the most frequent conflicts that confront business executives. The course treats negotiation as a complex process that requires the successful negotiator to develop and utilize a unique blend of cognitive, analytical, and interpersonal skills necessary for effective planning, preparing, and conducting negotiation in an international setting. 

3. Marketplace Simulations
The main aim of this class is to allow participants to experiment with business strategies, test business ideas, and experience the consequences of their actions in a virtual business environment. They learn to analyze market research, form an overall business strategy, adjust it to changing environments, make strategic and tactical business decisions, interpret market feedback, analyze competitors’ moves and develop skills critical to succeed in today’s business world.

The main objective of the module is to develop managerial and communication skills, with particular emphasis on analyzing and online business processes, effectively building project teams, and skillfully leading IT implementations.

1. Digital Transformation
Digital transformation is the adoption of technology by a company to improve business processes, customer service and innovation. In a post-pandemic world the vital issue is using technology. The class is designed for business leaders and managers from all business areas who want to develop a strategic roadmap for digital business transformation in their organisations.

2. Multichanneling Strategy
Social media has become a natural environment for companies to communicate with customers, show their activity and promote their products. A large number of companies have decided to become active on the most popular platforms as part of their multi-channel marketing strategies. Being active on several communication platforms can significantly aid the company discovery process, build and maintain existing customer relationships, and increase consumer awareness. Participants will focus on understanding social media strategy through algorithmically structured artificial neural network design.

3. Online Marketing
Online marketing is a vital part of the success of any organisation. The class will teach participants the principles and rules of online marketing. They will learn how to develop a marketing strategy and plan for a particular company or organise promotional and advertising activities. It will allow them to learn how to conduct their own sales campaigns online. The three pillars of the course are: measurability of digital marketing, targeting digital marketing and digital marketing costs.

To operate successfully in today’s increasingly globalized and culturally diverse business environment, one needs to be culturally sensitive and competent. This module focuses on a wide variety of cross-cultural interactions in a number of organisational contexts. It aims at developing a foundational level of cross-cultural competency among participants and provides them with the skill-sets to understand the diverse cultures that comprise the global business of the 21st century. Particular emphasis will be placed on building cultural awareness and creating a basic understanding of the ways people from different cultural backgrounds think, communicate, and behave based on the value systems that ground them. 

1. Intercultural Business Communication
Intercultural communication skills are essential in today’s multicultural society, particularly for positions requiring efficient management of multicultural teams and solving cross-cultural conflicts. The main goal of this course is to introduce participants to the basic concepts and principles, and develop skills necessary for improving communication across cultural differences in business contexts.

2. Cross-cultural Negotiation
Culture impacts how people approach various situations. It affects what people consider “conflict” and how it should be handled, how people think about and engage in the negotiation process, how they perceive relations between organisational superiors and subordinates and how they behave in teams. This class will provide participants with knowledge on how cultural factors can impact negotiation and the steps managers can take to ensure that differences in beliefs, values, and norms do not negatively impact negotiations. The emphasis will be placed on the cultural differences in the main negotiation goal, negotiation team organisation, time sensitivity, communication, decision making, attitude to risk and many others.

3. Cross-cultural Marketing
Cultural awareness determines the success of any marketing strategy and understanding of the cultural values and norms of business stakeholders (e.g. consumers, customers, business partners, authorities, etc.) allow marketers to develop successful international marketing strategies.The course develops participants competencies regarding adaptation strategy based on cultural determinants. Special emphasis will be placed on the influence of culture on marketing-mix elements.

In today’s rapidly changing environment, organisations and their leaders need to prepare for an uncertain and volatile future that includes climate change, technological disruption, geopolitical risk, threats to the global supply chain, cyber-crimes, issues related to privacy and data protection and many others. The main purpose of this module is to provide participants with basic knowledge regarding enterprise risk management, crisis management and crisis communication as well as cybersecurity.

1. Enterprise Risk Management
Enterprise Risk Management (ERM) is currently one of the biggest challenges for all types of organisations - small businesses, corporations, and the public sector. The integrated, holistic ERM concept focuses on undertaking actions aimed at risk mitigation and enhancing organisation objectives achievement. The class will provide participants with the most up-to-date knowledge and develop skills essential to successfully implement and improve the risk management process in their business practice.

2. Crisis Management and Communication
In today’s world when companies' every move may be both subject to scrutiny and attack, the necessity for effective crisis management is greater than ever. This class will enable participants to understand the key factors that influence how decision-makers perceive and respond to crises. Participants will learn how to recognise, react and manage crises taking into consideration potential vulnerabilities as well as develop a comprehensive crisis management plan and crisis communication plan.

3. Cybersecurity
The ability to secure information within modern enterprises has become one of the major challenges for managers. Threats to information security are global, persistent, and increasingly sophisticated. This course provides participants with the foundation for understanding the key issues associated with protecting information assets.